Through the application of AI, the blockchain-based game Web3 PVZ, which follows the Zombie-to-earn (Z2E) model, shares details on how to address the persistent challenges of the GameFi space. With a dynamic economic model and the viral social growth strategy, Web3 PVZ is attracting an ever-growing user base and becoming a standout force in the Web3 gaming ecosystem.
Drawing conceptual and gameplay inspiration from Classic Plants vs. Zombies Franchise, Web3 PVZ integrates AI technology with blockchain mechanisms to introduce new models of sustainable in-game economy. Called “a combination of an AI-driven sustainable economy with IP-based social virility,” the approach aims to reduce barriers to entry while expanding the game’s appeal through a socially driven growth strategy.
According to official launch data, Web3 PVZ has reached over 1 million users within the first week, topped with the Line Ecosystem’s mysterious token (NFT) sales chart, consistently ranked as the most active title on the next platform. These milestones illustrate the potential of projects that will contribute meaningfully to the broader adoption of Web3.
Web3 PVZ has introduced an AI-driven economic management system known as Dr. Pump Treasury, which serves as the game’s autonomous financial coordinator. The system utilizes real-time data from the blockchain to continually adjust the way rewards are distributed, aiming to ensure that player compensation remains fair and stable over time. Additionally, it creates tailored airdrop strategies that will help attract new users while providing meaningful incentives to long-term participants. One of its key features is to mitigate token inflation, a common problem in GameFi projects by controlling token supply in a way that supports the ongoing value of Tokens.
This AI system was developed in collaboration with the AI research team at the University of Sheffield and is built around advanced algorithms. Its core features can be compared to the matchmaking system used in traditional online games, but rather than pairing players, it can balance the game’s internal economy. By continuously monitoring key economic indicators, the system automatically changes both the issuance and distribution of tokens in real time, helping to maintain the sustainability of the entire system.
The game’s central mechanic, Z2E, forms the center of the gameplay structure. This feature combines player-to-environment (PVE) and player-to-player (PVP) elements in a form reminiscent of plants and zombies. Players compete in strategic battles that collect, merge and upgrade characters and bring token rewards. The model is designed to lower participation barriers while enhancing player engagement, creating a loop in which fun gameplay is directly converted into concrete in-game revenue. Unlike traditional play and erone structures, which users may find to be more like workers than players, Z2E emphasizes entertainment and competition, and requires players to apply strategies and skills to succeed. While the PVE stage calls for thoughtful planning in unit placement and configuration, PVP tests tactical decisions against other players.
Web3 PVZ is also distinguished by a unique growth model centered around social platforms. The game takes advantage of a frictionless “click-play” design that bypasses traditional onboarding hurdles and allows users to start playing immediately via apps like Telegram and Line. This streamlined access allows players to easily share games within their networks, causing organic growth, just like WeChat Mini Games’ virality. The powerful performance of the game in the next ecosystem (ranked among the top three for user engagement) formulates the effectiveness of this approach. By removing technical barriers and extending reach across the platform, Web3 PVZ not only attracts more users, but also serves as an accessible referral to Web3 technology for a larger audience.
ZP Toconomy and Team: A sustainable economic model supported by game veterans and Web3 innovators
The ZP token acts as a key utility asset within the Web3 PVZ ecosystem, consolidating governance, utilities, and financial yield-related capabilities into a single framework. Through a decentralized autonomous organization (DAO), players with ZP can participate in game development decisions, such as voting for updates and how rewards are distributed, reflecting a model of decentralized community monitoring. At the functional level, ZP is built into almost every in-game transaction. This is the standard currency for purchasing NFTs, purchasing craft items, and participating in combat-related staking activities.
ZP also serves as a tool to share game revenues beyond utilities. Players can bet on tokens and earn a portion of the platform’s profits in a setup that shares similarities with the developer revenue share model used on platforms such as Roblox. To ensure that this economic system remains sustainable, game developers have implemented mechanisms that regulate the way token values and circulation are managed over time. ZP’s economic design incorporates revenue from a variety of sources, including fees from NFT transactions, ticket sales for combat, and advertising within the game environment. These revenue streams are strengthened by cross-platform traffic strategies that expand the scope of monetization beyond a single channel.
To maintain a long-term economic balance, the platform uses an AI-driven adaptive system to adjust staking incentives based on the total amount of ecosystem locked values (TVL). If the TVL, which symbolizes strong user reliability and liquidity, the algorithm helps reduce the annual percentage yield (APY) of staking, limit the introduction of new tokens, and prevent inflation. Conversely, when TVL drops, the system increases the APY, promoting more staking and attracting additional participation. This real-time tuning aims to maintain a stable token economy and reassure users of ZP’s value over time.
The development and leadership team behind Web3 PVZ brings together experts from a wide range of backgrounds in both traditional gaming and the Web3 industry. Creative Direction is managed by a former art director with experience in major studios such as Ubisoft and Nintendo, ensuring high production standards for visual design. The dynamics of competitive gameplay are shaped by former producers of Riot Games, but user acquisition strategies will be led by former Disney executives who specialize in IP operations, focusing on Scalable and Brand-scious Growth Strategies.
On the blockchain and regulatory side, one of Hashkey’s founding members advises the project and contributes to their compliance and liquidity management expertise. The economic framework of this project has also been enhanced by research and algorithmic modeling from the AI Lab at the University of Sheffield, giving reliability to the data-driven approach.
Distribution and community growth is supported by Telgather Studio, the team behind the successful game banana, bringing a large existing user base of 18 million players. This partnership offers a strategic launch advantage. Additionally, partnerships with major exchanges such as Gate.io and OKX are set up to provide ZP token liquidity and trading infrastructure upon release, ensuring even more accessibility and stability within the broader cryptocurrency market.
The emergence of Web3 PVZ represents a notable development in a wider gaming environment, reflecting the growing interest of gaming companies established in the Web3 space. Support from senior companies such as Disney and Bandai Namco shows industry leaders paying attention to this evolving model. Web3 PVZ stands out by integrating artificial intelligence with blockchain to create adaptive economic systems. It is specifically designed to overcome the common problems of GameFI, such as the unsustainable token economy known as the “Death Spiral.” The Dr. Pump Treasury mechanism, which uses on-chain data to adjust economic variables in real time, has also sparked interest as a potential model for other distributed finance (DEFI) applications.
Unlike many GameFi projects that replicate previous formats, Web3 PVZ introduces a fresh approach aimed at moving this genre into more sustainable and scalable development. Data-driven economic governance and the adoption of socially viral gaming mechanics present a new chapter in blockchain games. This evolution not only redefines what blockchain games look like, but also provides practical examples of how traditional gaming studios can integrate Web3 technology into their products.
Beyond the initial launch, the team behind Web3 PVZ has planned for a broader ecosystem that will expand beyond a single title. The heart of this vision is its shift towards community-driven governance. This allows key game mechanics and parameters to be coordinated through a distributed autonomous organization (DAO), allowing players to directly shape the future of the platform. Additionally, the project aims to improve both performance and accessibility for deployment across multiple blockchain networks, including high-throughput systems such as Solana and Ton.
When it comes to intellectual property (IP), Web3 PVZ is building a world that brings creative engagement from the community. Zombie-themed NFT usage is not limited to in-game assets. It also licenses derivative works, allowing fans to create their own content. Additionally, the team is working with established gaming companies to develop physical products and fill the digital and physical world. This strategy is designed to deepen the cultural footprint of your brand while simultaneously creating new revenue channels. By combining gameplay, user governance, creative IP development and merchandising, Web3 PVZ is positioned as a multi-faceted gaming platform, rather than just a used title. The aim of this approach is to provide long-term value for both developers and players in a space of games that is both vast and community-driven.
