World Liberty Financial, a decentralized finance (DEFI) and stubcoin company supported by President Donald Trump’s family, is set up a publicly-publicized Crypto Treasury Company to hold assets including its own WLFI token, USD1, Trump Coin, Melania Coin and Cash Resell.
According to three people familiar with the issue, the company is looking to raise about $1.5 billion from private investors. The structure of the transaction is still fixed, but global freedom has already approached major technology and crypto investors, and the debate is said to be fast-paced.
Trump Family World Liberty Financial was launched in September 2024.named Donald Trump “co-founder honor” and his sons, Donald Trump Jr., Eric Trump and Baron Trump “Web3 Ambassador.” The company plans to launch a variety of crypto-related products, including digital wallets for storing cryptocurrencies, credit account systems, and crypto lenders’ robbery and investment products.
The platform’s flagship product, WLFI, was released in October 2024 and will serve as a non-transferable governance token for the Defi protocol. To date, World Liberty has raised $550 million in WLFI sales. Earlier this year, the company launched USD1 Coin, a stupid dollar-backed stubcoin issued on the Ethereum blockchain.
World Liberty Financial Plan establishes a publicly available Crypto Treasury Company
According to details shared with investors, the Ministry of Cryptocurrency Related to World Freedom is a shell company currently listed on the NASDAQ and has already acquired it. The report also highlighted the potential of the strategy, saying that the digital asset financing company raised an estimated $79 billion from the purchase of Bitcoin alone.
In June, the president revealed that he had won $57.4 million from his global Liberty Financial interests by submitting it to the Government Ethics Office in his 2025 public financial disclosures. He reported that he owns 15.75 billion WLFI governance tokens, and filing attributed the revenues he earned from the sale of the tokens.
The planned finance company is amid the boom of the Digital Assets Ministry of Finance, a public company that holds a large stockpile of cryptocurrency on its balance sheet. The concept of Crypto Treasury Company was pioneered in 2020 by MicroStrategy, a software company by Michael Saylor, who adopted Bitcoin as a major financial asset, and transformed into a “digital gold” holding company.
Since then, MicroStrategy has now been rebranded as a strategy, accumulating over $72 billion in BTC, reaching a market capitalization of nearly $113 billion despite reporting only $115 million in second quarter revenue for the 2025 quarter.
Advocates argue that Cryptocurrency companies allow traditional investors who are constrained by financial products that can be traded through traditional brokerage companies and can gain exposure to the digital asset market.
The success of the strategy has led to more and more companies adding Bitcoin to their balance sheets. This year, the practice has been booming, with businesses diversifying the Ministry of Finance including major altcoins such as Ether (ETH), Litecoin (LTC), Solana (SOL), and SUI (SUI).
Trump-linked TMTG and American Bitcoin are already Bitcoin finance companies
Another company associated with the president, Trump Media and Technology Group Corporation, is the sixth largest Bitcoin finance company in the world. Last month, TMTG, which owns a true social platform, revealed that it supports it Bitcoin worth $2 billion and BTC-related securities.
Bitcoin was acquired as part of an investment strategy announced in May. TMTG currently holds 18,340 BTC, worth around $2.15 billion.
Having achieved status as a Defi and Stablecoin platform aimed at challenging the traditional financial system, World Liberty Financial is backed by well-known investors such as Justin Sun, founder of Tron (TRX).
Presidents Trump and President Melania have launched their memokine ($Trump and $Melania) through World Liberty Financial. TMTG had acquired a 20% stake in the company as of June, and the president effectively manages 80% of Memecoin’s supply through both companies.
Eric and Donald Trump Jr. are also deeply involved in the crypto industry. Earlier last month, American Bitcoin and Hut8 Mining Corp., a cryptocurrency mining and holding company backed by the president’s son, announced that they had raised $220 million through the provision of private stock they plan to use to acquire more BTC and buy more mining rigs. Approximately $10 million from the sale was quickly converted to Bitcoin.
American Bitcoin is a subsidiary of HUT8, a publicly available Bitcoin mining company. In March, Hut 8 announced that it was distributing all its mining infrastructure to American Bitcoin in exchange for 80% of its stock. Donald Trump Jr. and Eric Trump are said to own the remaining shares. Crypto Miner is planning to open its doors through a reverse merger with Gryphon Digital Mining and trade in NASDAQ in the third quarter of 2025 under Ticker$ABTC.
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