What is Basic Attention Token?

The digital advertising industry that is valued at $330 billion today. The Basic Attention Token (BAT) is a blockchain-based system for tracking media consumers' time and attention on websites. This is done by using the Brave web browser; a technology built on Ethereum, the BAT aims at efficiently distributing advertising money amongst advertisers, publishers, and readers of online marketing content and ads.

Why Basic Attention Token?

BAT is an unique token that powers a blockchain-enabled digital advertising platform in the Brave Browser. This allows users to watch ads while preserving their privacy and choosing to share the data that they are comfortable sharing. With the world constantly moving into the forefront of digital provacy, the need for a token like BAT becomes more prominent.