Binance cryptocurrency exchange has announced the launch of Binance Prestige, a VIP service designed to support high net worth individuals in traditional finance (TradFi) take their first steps into cryptocurrencies.
Binance Prestige is designed We meet the needs of family offices, private funds, and other asset allocators seeking a high-touch, professional approach to managing their crypto assets.
JUST IN: Binance launches “Binance Prestige” bespoke service for individual assets and asset allocators. pic.twitter.com/wtEaEbxN2S
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Catherine Chen, Head of Binance VIP and Institutional, said:We see family offices and investors from more traditional backgrounds who are very interested in cryptocurrencies and expect the kind of support and services they get in traditional finance (..) “A recurring pain point for wealthy but cautious investors is that they have to jump through multiple hurdles to become a crypto customer, rather than being directly guided by the type of holdings these investors expect.”
Binance Prestige refrains from providing bank-like services
There is no minimum asset holding required to qualify for Binance Prestige. However, the service may also accommodate investors with assets under management of up to $10 million. This matches the level of funds required to open a private banking account.
However, Chen explained that although Binance provides high-touch services, it is still not a bank. For example, do not set up trust on the client. Instead, we ensure that our clients are aware of all the tools available to help them achieve their cryptocurrency investment and financial planning goals.
Binance Prestige is primarily aimed at the highest level of net worth in the VIP tier. There are six service pillars that provide comprehensive end-to-end coverage: onboarding, fiat access, structured products, capital financing, custody, and insights and reporting.
Binance Prestige complements Binance Wealth, which the exchange launched about a year ago. Targeted at advisors and wealth managers for the mass affluent market. However, unlike Binance Wealth, Binance Prestige is targeted at wealthy investors and asset allocators who prefer direct investing, offering a tailored service tailored to their unique needs.
Binance currently offers a special VIP holder account, which investors can qualify for by holding $500,000 or more and owning enough BNB tokens to trade on the exchange. Positive market reaction to Binance Wealth and a 32% increase in institutional trading volume on Binance from Q2 to Q3 this year explain the increased demand.
“Binance Wealth’s ability to cater to the unique needs of high-net-worth individuals demonstrates our professional and attentive service offering. As more affluent individuals and professional wealth managers increasingly embrace digital assets, we see an opportunity to offer even more bespoke solutions tailored to the needs of this growing market segment.” said Chen.
Binance incorporates inheritance planning into Binance Prestige
Before the market crash, crypto wealth was report In “2025” by Henry & Partners, it is reported that the global population of crypto millionaires has reached 241,700, an increase of 40% from the previous year.
The number of holders with portfolios of more than $1 million in BTC increased by 70% year-on-year to 145,100. At the cap, 450 individuals currently hold at least $100 million in cryptocurrencies, and 36 billionaires control even larger stakes.
The report also ranked Singapore, Hong Kong, the United States, Switzerland and the UAE as the top five destinations for digital asset investors.
According to Cheng, helping wealthy clients, especially from Asia and the Middle East, start investing in cryptocurrencies has become one of the fastest growing segments within the digital asset industry.
Binance also revealed that it is considering how areas such as estate planning can be incorporated into the Binance Prestige service.
Meanwhile, Avaloq research shows a 44% increase in wealth management professionals who believe digital assets are key to customer engagement. The UAE is one of the regions with the highest number of crypto investors. Of the 39% of wealthy clients who own cryptocurrencies, 20% of crypto investors used traditional wealth managers.
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