Melluse, a Brazilian fintech known for its platform CashbackYesterday, on May 15th, I acquired 274.52 Bitcoin (BTC) for $28.4 million. This allowed us to raise our holdings at 320 BTC.
This operation strengthens the strategy launched in March Melluse merged as the first company cited on the Brazilian Stock Exchange, which is supposed to the Ministry of Finance on Bitcoininspired by giants such as Strategy, the biggest public owner of this Cryptoactive.
The decision, approved by the majority shareholders, is a continuation of the road that began on March 6, when Méliuz acquired 45.73 BTC for $4.1 million.
“The main mission of a Bitcoin finance company is to accumulate BTC in a way that is beneficial to shareholders. It uses its cash generation and corporate structure, capital markets to increase its exposure to assets over time,” the statement said.
Strategic Model Using Bitcoin
Méliuz employs corporate models such as the American Strategy, which redefines corporate financial management. The strategy previously known as MicroStrategy, It has accumulated 568,840 BTC and leads the movement as the public company with the largest digital currency reservesIt is valued at $580 million at its current price, according to data from Bitcoin Treasuries.
Instead of maintaining the majority of cash holdings that could be devalued by inflation, the strategy converts her Treasury with Bitcoin. Consider reserve assets with long-term appreciation potential.
However, in the case of Méliuz, the company states that “rather than simply assigning some of the cash to Bitcoin as coverage as inflation or currency devaluation, it reprioritizes its purpose to maximize the amount of Bitcoin per action.” Bitcoin accumulation aims to diversify balance, protect capital and attract investors.
The commitment to Bitcoin has fueled Mary’s performance in the stock market. Since the first purchase of 45.73 BTC on March 6, 2025, The price of the stock increased by 144%.
At the time, the stock was estimated at $3.4. Today they reach $8.3 per share, a price they haven’t achieved in three years. This increase reflects investors’ trust in the company’s strategy and consistency with the global institutional adoption trends of Bitcoin.
Furthermore, due to a recent purchase, Méliuz ranked 44th in the HODL15 CAPITAL rankings. This classifies major public companies in Bitcoin Holdings. Currently, more than 80 companies cited in the stock market are reported in Laneda balances created by Nakamoto at.
The rising global trend
The acquisition of Méliuz is part of a growing movement among trading companies diversifying the Treasury with Bitcoin. More and more companies are interested in adding digital currency to the Ministry of Finance.
Given that Bitcoin’s limited supply of 21 million units, the fact that institutional adoption continues to grow is a factor that affects its medium-term and long-term prices. If more companies are trying to obtain BTC to have coverage in the face of inflation or economic turbulence, This creates a strong pressure on the BTC quote..
Institutional interest examines the narrative that Bitcoin is “digital gold” due to its similarity to precious metals. This is because Bitcoin is a decentralized asset and is resistant to bank or government censorship. Moreover, it is not as low value as in the case of money, due to arbitrary emissions and political decisions by central banks.
In Latin America, Méliuz took part in the move of companies that decided to adopt Bitcoin. As reported by Cryptonotics, Mercadolibre already has 570 BTC, but Bitcoin is not adopted as a central part of financial strategies such as Méliuz.
This transition diversifies that balance, with Melluse positioned as a key actor in the Latin American digital economy, with its aim redefineing maximizing the amount of bitcoin per action.
