Brazil’s crypto activity soared in 2025, with total trading volume reaching 43% year-on-year. According to a new report from cryptocurrency platform Mercado Bitcoin, the average investment amount per user this year has surpassed the $1,000 mark.
The report, titled “X-Ray 2025 for Digital Asset Investors,” states: cryptocurrency market Investment in Brazil is no longer driven purely by speculation, but is increasingly shaped by structured investments and portfolio planning.
This data is based on activity across the platform of Mercado Bitcoin, the largest crypto exchange in Latin America. According to the report, the average amount invested in cryptocurrencies per person is approximately 5,700 Brazilian reals, which is the equivalent of more than $1,000.
Cryptocurrency trading activity increases in Brazil
According to report18% of investors allocate funds across multiple types of digital assets, indicating that users in this country now prefer to diversify their holdings rather than betting on a single digital asset.
Bitcoin remains the most traded digital asset, followed by the US dollar-pegged stablecoin USDT. Ethereum and Solana also saw significant usage throughout the year, the report said. Stablecoins also stood out as a key entry point for new and existing investors.
The report said fiat-backed assets accounted for more than three times the volume of transactions over the past year. This development was the result of users seeking lower volatility amid uncertain micro-situations.
Low-risk crypto products also gained momentum in 2025, according to the report. The digital fixed income product, known locally as Render Fixer Digital (RFD), has seen a massive 108% increase in investment volume, with Mercado Bitcoin distributing approximately $325 million to investors since the beginning of the year.
The use of cryptocurrencies from an age perspective has also changed, with the number of investors under the age of 24 increasing by 56% year-on-year. However, Mercado Bitcoin noted that demand is increasing across all age groups on the platform, including high-net-worth individuals and institutional investors.
In terms of regional trade, Brazil’s southeast and south continued to dominate in volume, led by São Paulo and Rio de Janeiro. Cryptocurrency adoption has expanded this year, with states in the Midwest and Northeast gaining significant recognition.
B3 plans to debut virtual currency service in 2026
The rise in cryptocurrency activity in Brazil is also evidenced by the decision of the Brazilian Stock Exchange B3 to deepen its relationship with digital assets by launching a tokenization platform and stablecoin for payments.
This development is expected to be commercialized in 2026. “The great value of connecting this tokenization platform to the traditional ecosystem is that assets are fungible,” said a B3 representative. “Token buyers do not know they are buying from a traditional stock seller. This allows for a smooth transition and allows both parties to benefit from the same liquidity.”
In addition, B3 plans to launch weekly options for Bitcoin, Ethereum, and Solana as well as contracts such as those offered on its prediction platform. The announcement comes about a month after the central bank announced that stablecoin transactions would be classified as foreign exchange operations for crypto companies.
However, it remains unclear how the policy change, which will take effect in February, will apply to stock exchanges such as B3.
On the other hand, Itau Asset Management advised Investors allocate 1% to 3% of their portfolio to Bitcoin. The asset manager cited issues related to geopolitical risks, changes in monetary policy and currency volatility.
Analyst Renato Eid also said that Bitcoin is a unique asset with a unique return profile and a potential hedging role due to its global and decentralized nature, despite experiencing strong price fluctuations since early 2025.
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