House of Doge, the trading arm of the Dogecoin Foundation, announced a significant merger agreement with Bragg House Holdings (TBH), a platform focused on engaging Gen Z at the crossroads of gaming, with a view to listing on the Nasdaq.
The reverse takeover transaction will see Bragg House acquire House of Doge, a move that has been unanimously approved by both companies’ boards of directors and is also expected to drive mainstream adoption of Dogecoin.
House Of Doge Stock Now Available
This latest move, announced on Monday, makes Dogecoin more popular than just institutional investors. individual investorwill be able to participate in the Dogecoin project and future development.
Individuals now have the opportunity to become shareholders in House of Doge and be involved in the organization’s operations and decision-making processes.
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in press releaseboth organizations claimed that the establishment of a 20-year partnership between House of Doge and the Dogecoin Foundation will ensure the necessary financial backing for Dogecoin’s continued development for years to come.
Notably, this comes on the heels of DogeOS smart contract layer 2 and the upcoming launch of the Dogecoin Fractal sidechain for tokenizing real-world assets (RWA), further enhancing the development and utility of Dogecoin. Marco Margiotta, CEO of House of Doge, said:
Since launching House of Doge, we have built momentum across every layer of the Dogecoin ecosystem, from establishing the official Dogecoin Treasury with ZONE, to partnering with Robinhood to develop new yield products, to forming an exclusive ETP/ETF partnership with 21Shares. Now we’re delivering what we’ve built to the public market.
Experts unveil 4 bullish targets for DOGE
Earlier this year, House of Doge launched Europe’s first Dogecoin in collaboration with 21Shares in collaboration with the Dogecoin Foundation. ETP. The product’s performance has led to an expanded partnership with 21Shares, including applications for the U.S. Dogecoin Spot ETF and Dogecoin 2X Leveraged ETF, which are currently under review.
In parallel, Doge of Doge partnered with CleanCore Solutions (NYSE:ZONE) to establish the official Dogecoin Treasury, which was established on September 5, 2025. This treasury currently holds over 730 million Dogecoins and serves as a foundational element of the House of Doge’s financial infrastructure.
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Following this announcement, the price of DOGE reacted positively, increasing by nearly 3% in the past 24 hours and moving towards $0.21.
Market Expert Jonathan Carter noticed Social media platform
He suggested that Memecoin successfully tested symmetrical triangle support on the daily chart, Possibility of rebound. According to Carter’s analysis, a combination of consolidation and divergence signals suggests a pullback setup with price targets set at $0.25, $0.31, $0.37, and $0.47.
Featured image from DALL-E, chart from TradingView.com

