Publicly available Japanese hotel operator and real estate company Metaplanet announced on Monday that it had purchased an additional 136 BTC for the ever-growing Bitcoin Treasury at around $15.2 million, with an average cost of $103,196 per coin.
According to CEO Simon Gerovich, the latest acquisition brings hoteliers’ total holdings of 20,136 BTC, worth more than $2.2 billion at current market rates, with a cumulative purchase of $2.8 billion. Metaplanet is currently the sixth largest corporate holder of Alpha Cryptocurrency.
Metaplanet adds 136 BTC to finance and almost 70% of the road to Bitcoin goals in 2025
This purchase will be made in a week The Tokyo Stock Exchange listed company purchased 1,009 BTClifted the total stash above 20,000 BTC. Metaplanet has undergone strategic transformation over the past year, becoming a major Bitcoin financing company, holding BTC on its balance sheet and maintaining its global hold of one of the largest corporate holders of “Digital Gold.”
Metaplanet has been actively accumulating Bitcoin throughout 2025, with a stack growing from 12,000 BTC at the end of June to 20,136 BTC as of September 8th.
The company’s core business is currently focused on strategic acquisition and management of Bitcoin. It focuses on corporate assets, using capital market products such as zero-in-test debt and option strategies to fund BTC purchases and strengthen shareholder value. We also provide consulting services for other companies to adopt Bitcoin, manage hotels in Japan, and hold exclusive licenses for domestic Bitcoin magazines.
In a press release, hotel managers noted that they will use BTC yields to assess the performance of their Bitcoin acquisition strategy, which aims to “add” to shareholders. From July 1st to September 8th, Metaplanet reported a 30.8% yield on Bitcoin Holdings, reflecting the benefits of its accumulation program.
Metaplanet risks failing its Bitcoin accumulation strategy as stock prices drop four months
The company aims to reach 30,000 BTC stacks by the end of 2025 and 100,000 BTC by 2027. The current holdings account for 67% of this year’s target and 20% of next year’s target. The 100,000 BTC count was a massive leap from the original target, with a holding of 10,000 BTC by 2025 and 21,000 BTC by 2026.
Bitcoin finance companies currently accumulate over 1 million BTC, representing approximately 5% of the 19.91 million coins of Bitcoin distribution. Pranab Agarwal, director of Jet King, the first jeweller of Bitcoin Treasury, India, noted that the trend will continue to grow and provide a “very strong purchasing base” for its assets. He emphasized that the only thing that could slow the momentum is that these companies’ market prices are very close to BTC Net Asset Value (NAV).
On the positive side, Agarwal said that if Bitcoin sales pressure drops, the stock’s prices could rise significantly in the short term, but would normally be sold in new supply. He argued that Metaplanet manages its risks through structured debt obligations due to its total exposure and very low compared to BTC NAV.
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Shareholders approve a capital increase of $884 million to address financial challenges
Recently, Metaplanet has secured shareholder approval for a $884 million funding proposal. This was caused by TYO:3350 shares, which have plummeted 54% since mid-June. The proposal will allow Japanese real estate giants to sell up to 500 million shares overseas along with their issuance preferred shares.
The fundraising scramble threatens to derail CEO Simon Gerovich’s Bitcoin accumulation strategy, according to former Jeffreys analyst Mark Chadwick.
Talk to Crypto Media Outlet Decrypt, Ray Youssef, CEO of NoonesThe difference between Bitcoin trading and Metaplanet’s stock price declines proves that when BTC is mixed with factors such as leverage, warrants and other financial instruments and corporate equity, it opens the door to levels of vulnerability that crypto assets do not own on their own.
He added that the preferred stock proposal could buy more time for Metaplanet, but the market could view it as a “desperate move.” The decline in stock prices is said to have broken Metaplanet’s “flywheel” finance arrangement with EvoFund. This relied on price increases to trigger warrant practices to fund Bitcoin purchases. The company’s holdings have grown to under 50% since June, compared to a 160% surge between April and May 2025.
Eric Trump, the son of the US president who joined Metaplanet as a strategic adviser in March, attended a shareholders meeting in Tokyo’s Shibuya district, where he compared Gerovich and Strategy (formerly MicroStrategy) co-founder and Bitcoin Trazorley pioneer Michael Saylor. The company has also introduced a new theory of credit into the Japanese market. There, financial products are created supported by overly secured, rare digital assets.
Warning Experts Metaplanet could be another leveraged bitcoin play that failed to fulfill its promise
However, Youssef warns that Metaplanet’s runway, which owns 210,000 BTC by 2027, is short on its runway, and if it can’t raise capital, it can forget its 100,000 BTC goal for 2026.
Metaplanet has increased its Bitcoin per share by 2,278% over the past year compared to an 86% increase in its strategy. The company’s stock was upgraded to CAP status in a September review of FTSE Russel and is included in the major global index.
The latest Bitcoin acquisition fell 2.3% during Tokyo trading hours on Monday, not supporting the price of the stock, which extended its nearly 20% weekly defeat. TYO:3350 is near the low of four months, showing a 63% decline from this year’s peak.
Web3 Foundation CEO Thomas Fecker-Boxler said the sustainability of cryptocurrency companies doesn’t depend on the leverage and balance sheet structure behind them, especially when convertibles and convexity are involved.
At the time of writing, Bitcoin (BTC) has traded at $111,958, an increase of 0.86% over the past 24 hours.
