A South Korean individual investor revealed that he had poured all of his life savings into Beyond Meat, becoming a victim of the company’s downward trend as it fell into financial trouble. He revealed that he bought $55,000 worth of BYND stock, which is currently trading at less than $2, for $7 a share.
After more than 70% of the investors disappeared, the investor claimed the investment was a bet on faith, not just money. The trader acknowledged he might not get his $7 back, but vowed to spread the word about BYND and turn it into a grassroots movement. Critics have called the move delusional.
BYND stock plummets nearly 98% from its IPO high
BYND stock is downtono Publication price is $1.72, market cap is $719.63 million, and average daily volume is 364.02 million. 2019’s IPOs were Wall Street’s most explosive. The company’s stock price soared from $25 to nearly $240 before stabilizing around $190. The company was valued at $14 billion after its IPO.
Consumers began to lose interest in expensive fake beef, and profit margins shrank. By October 2025, the company had lost almost 98% of its value. This bankruptcy triggered a large-scale debt swap and diluted shareholder value. Reuters reported In late September, the plant-based meat maker announced it had exchanged more than $1.15 billion in debt for new 7% debt due in 2030 and 316 million new shares. This means that if all owners converted their shares, they would own almost 88% of the company.
Analysts at TD Cowen have already lowered their price target on BYND stock to $0.80, keeping their rating at “sell” and warning of existential risks. The stock’s market capitalization has fallen below $800 million, and revenues have fallen to below $800 million. estimate Third-quarter sales were down nearly 14% year-over-year to just $69 million.
The investor’s post was shared across online platforms and quickly spread within meme trading circles. If the price reaches $10, he plans to fly to Beyond Meat’s headquarters and host a “BYND Day” for $30, and if the stock hits $200 again, he plans to launch a global shareholder meeting called “The Beyond Feast.”
BYND’s 130% surge last week masks serious financial problems
Meme-based stock price sensationalization has been proven to move markets. Just last week, it went viral post on X declared that BYND stock would replicate GME’s 2021 short squeeze, sparking a trend on online forums like WallStreetBets and Stockwits about a possible short squeeze. BYND stock soared more than 130% during the day, trading at more than 30 times average volume, with more than 700 million shares traded. in a single session. On October 22nd, the stock price rose to $6.77.
Despite a brief surge last week, Beyond Meat remains in the red, and the company’s financial burden remains severe. The surge lasted just a few hours before falling to a low this week as sales contracted and debt costs rose. The reorganization in late September only bought time, but at the cost of diluting nearly all of its shareholders.
According to the second quarter results Submitted documentsBeyond Meat had approximately $1.14 billion in convertible debt and net assets of $691 million. Net revenue was $75 million, a decrease of 19.6% year over year, and gross profit was $8.6 million, a gross margin of 11.5% (compared to gross profit of $13.7 million in the prior year period). Third-quarter results are expected to be released on November 1, with revenue expected to be $69 million.
Beyond Meat’s debt burden remains high even after the exchange. The new banknotes currently carry a 7% interest rate, further increasing their costs in the future. For JIN_ius, the investment has become more symbolic than profit, seeking to prove that faith, community and brand values can survive anything. For now, consumer enthusiasm for the Beyond Meat brand, once stocked by McDonald’s and KFC, appears to be waning as demand for plant-based protein wanes.
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