Michael Saylor has rebranded again – this time without saying anything. In a new post simply captioned “Be Differe,” the strategy founder dropped a smooth, minimalist portrait that instantly compares to Steve Jobs. Black turtleneck, silver hair, no background noise – a look of a man still buying with $21 billion green on a Bitcoin bet.
The timing was not random. As of June 22, the strategy holds 592,345 BTC, more than $63 billion. This is a 50.92% unrealized profit at an average purchase price of $70,681, and they are still accumulating.
In June alone, the company added over 16,000 BTC, including purchases of 10,100 BTC last week. Even as Bitcoin trading exceeds $102,000, Saylor has not slowed down. This week he added another 245 coins.
Another pic.twitter.com/i67ts7olou
– Michael Saylor (@saylor) June 25, 2025
On the market side, strategy figures reflect Bitcoin ETFs more than high-tech companies. The shares are trading at $377 and have a market capitalization of $105.3 billion. BTC accounts for 60% of its value. Premium investors are NAV multiples of 1.667, indicating that they support Saylor’s strategy for spot ETFs.
Bitcoin is more than just a product – it’s Saylor’s identity. A visual nod to Steve Jobs cements his position not only as Bitcoin’s most vocal corporate supporter, but also as someone approaching cryptocurrency as a mission.
